Hollywoodisation

Globalisation is evident in many aspects, especially in film and television. American films made in Hollywood and films produced in Asia are crossing paths. Hollywood has been operating since around 1910 ( Klein, C 2004 pg. 361) but since the 1980’s it has been globalizing and striking a relationship with Asian markets (Klein, C 2004 pg. 361). ‘Hollywoodisation’ is the concept that Asian film industries are adopting many aspects from American film culture and integrating them into their own. It could be argued that a reason this is occurring is the pure domination of Hollywood films across the globe.

 There are different forms of non-western entertainment sources that have been Hollywoodised, the hit song ‘Gangnam Style’ by Korean artist Psy was a worldwide hit. Anime is a form of Japanese cartoon and is an example of how Asian entertainment can be Hollywoodised, the television show ‘Pokemon’ was huge around 10 years ago in Australia and the subsequent Gameboy games were also incredibly popular.

American film companies such as Miramax, highlight how Hollywoodisation works, they modify the movies by “dubbing them, editing them, altering dialogue, changing titles and creating new soundtracks” (Klein, C 2004, pg. 371-372). This shows how American companies feel the need to alter films to adapt to differing audiences.

Reference:
Klein, Christina 2004, ‘Martial arts and globalisation of US and Asian film industries’, Comparative America Studies, vol. 2, no. 3, pp. 360-384.